Driving Organic Traffic with a Hub and Spoke Strategy
Published 16 blog articles
Generated over 600 visits per month
Achieved first page result for multiple keywords
The Challenge
When 3PL Central acquired CartRover, it faced a significant SEO gap. After CartRover was rebranded to Extensiv Integration Manager—positioned as part of an integrated software suite for 3PL warehouses and ecommerce merchants—there was an urgent need for a structured strategy to drive sustained organic traffic to the new product's web pages.
The Solution
To drive organic traffic and establish a strong SEO foundation, I developed and executed a comprehensive hub and spoke strategy. This involved creating cornerstone content focused on key e-commerce integration topics, complemented by 16 supporting articles that targeted specific integration types relevant to Extensiv Integration Manager. These articles were strategically interlinked to enhance user navigation and distribute link equity across the site. To further strengthen the strategy, I coordinated with junior marketers to secure quality backlinks through link exchanges with relevant industry sites, boosting domain authority and organic reach.
The Results
Page Views: Drove consistent organic traffic, reaching an average of over 600 page views per month.
Top-Ranking Articles: Achieved first-page rankings for 6 out of 16 published articles.
Backlinks: Secured over 25 quality backlinks, increasing site authority.
Entrances: Added an estimated 2-5% growth in monthly organic traffic.
Portfolio
Recent Projects
Building Extensiv: The Rebrand That United Four Brands Under One Vision
