--- title: Elliott Rebuck | Marketing Portfolio | SEO Strategy description: Discover how I boosted organic traffic for Extensiv Integration Manager using a strategic hub and spoke approach. With 16 published articles, 600+ monthly page views, first-page keyword rankings, and 25+ quality backlinks, this project highlights effective SEO tactics that drove measurable results. image: https://elliottrebuck.com/hubfs/Portfolio%20CartRover%20Rebrand/elliott-rebuck-portfolio-cartrover-rebrand8.png --- [Skip to content](https://elliottrebuck.com/marketing-portfolio/seo-strategy#main-content) [![elliott-rebuck-inbound-marketing-coach-logo-600x130](https://elliottrebuck.com/hs-fs/hubfs/elliott-rebuck-inbound-marketing-coach-logo-600x130.png?width=600&height=130&name=elliott-rebuck-inbound-marketing-coach-logo-600x130.png)](https://elliottrebuck.com) - [Services](https://elliottrebuck.com/freelance-marketing-services) - [Portfolio](https://elliottrebuck.com/marketing-portfolio) - [Resources](https://elliottrebuck.com/free-marketing-resources) Open main navigation Close main navigation - [Services](https://elliottrebuck.com/freelance-marketing-services) - [Portfolio](https://elliottrebuck.com/marketing-portfolio) - [Resources](https://elliottrebuck.com/free-marketing-resources) - [SCHEDULE MY CALL](https://elliottrebuck.com/#schedule-my-call) [SCHEDULE MY CALL](https://elliottrebuck.com/#schedule-my-call) **Portfolio | SEO Strategy** # Driving Organic Traffic with a Hub and Spoke Strategy  - Published 16 blog articles - Generated over 600 visits per month - Achieved first page result for multiple keywords ![elliott-rebuck-portfolio-extensiv-hub-and-spoke12](https://elliottrebuck.com/hs-fs/hubfs/Portfolio%20SEO%20Hub/elliott-rebuck-portfolio-extensiv-hub-and-spoke12.png?width=2000&height=1249&name=elliott-rebuck-portfolio-extensiv-hub-and-spoke12.png "elliott-rebuck-portfolio-extensiv-hub-and-spoke12") ## The Challenge  When 3PL Central acquired CartRover, it faced a significant SEO gap. After [CartRover was rebranded](https://elliottrebuck.com/portfolio/cartrover-rebrand) to Extensiv Integration Manager—positioned as part of an integrated software suite for 3PL warehouses and ecommerce merchants—there was an urgent need for a structured strategy to drive sustained organic traffic to the new product's web pages. ## The Solution To drive organic traffic and establish a strong SEO foundation, I developed and executed a comprehensive hub and spoke strategy. This involved creating cornerstone content focused on key e-commerce integration topics, complemented by 16 supporting articles that targeted specific integration types relevant to Extensiv Integration Manager. These articles were strategically interlinked to enhance user navigation and distribute link equity across the site. To further strengthen the strategy, I coordinated with junior marketers to secure quality backlinks through link exchanges with relevant industry sites, boosting domain authority and organic reach. This organic content engine later became the foundation of a broader [demand generation strategy](https://elliottrebuck.com/marketing-portfolio/extensiv-integration-manager-demand-generation-campaign)that connected SEO, paid media, and email automation into a full-funnel growth program. ## The Results **Page Views**: Drove consistent organic traffic, reaching an average of over 600 page views per month. **Top-Ranking Articles**: Achieved first-page rankings for 6 out of 16 published articles.  **Backlinks**: Secured over 25 quality backlinks, increasing site authority.  **Entrances**: Added an estimated 2-5% growth in monthly organic traffic. Fueling trial signups that were nurtured through an [automated onboarding campaign.](https://elliottrebuck.com/marketing-portfolio/extensiv-integration-manager-free-trial-onboarding-campaign) ![elliott-rebuck-portfolio-extensiv-hub-and-spoke12](https://19930370.fs1.hubspotusercontent-na1.net/hub/19930370/hubfs/Portfolio%20SEO%20Hub/elliott-rebuck-portfolio-extensiv-hub-and-spoke12.png?width=1200&length=1200&name=elliott-rebuck-portfolio-extensiv-hub-and-spoke12.png) ![elliott-rebuck-portfolio-extensiv-hub-and-spoke7](https://19930370.fs1.hubspotusercontent-na1.net/hub/19930370/hubfs/Portfolio%20SEO%20Hub/elliott-rebuck-portfolio-extensiv-hub-and-spoke7.png?width=1200&length=1200&name=elliott-rebuck-portfolio-extensiv-hub-and-spoke7.png) ![elliott-rebuck-portfolio-extensiv-hub-and-spoke10](https://19930370.fs1.hubspotusercontent-na1.net/hub/19930370/hubfs/Portfolio%20SEO%20Hub/elliott-rebuck-portfolio-extensiv-hub-and-spoke10.png?width=1200&length=1200&name=elliott-rebuck-portfolio-extensiv-hub-and-spoke10.png) ![elliott-rebuck-portfolio-extensiv-hub-and-spoke6](https://19930370.fs1.hubspotusercontent-na1.net/hub/19930370/hubfs/Portfolio%20SEO%20Hub/elliott-rebuck-portfolio-extensiv-hub-and-spoke6.png?width=1200&length=1200&name=elliott-rebuck-portfolio-extensiv-hub-and-spoke6.png) ![elliott-rebuck-portfolio-extensiv-hub-and-spoke5](https://19930370.fs1.hubspotusercontent-na1.net/hub/19930370/hubfs/Portfolio%20SEO%20Hub/elliott-rebuck-portfolio-extensiv-hub-and-spoke5.png?width=1200&length=1200&name=elliott-rebuck-portfolio-extensiv-hub-and-spoke5.png) ![elliott-rebuck-portfolio-extensiv-hub-and-spoke2](https://19930370.fs1.hubspotusercontent-na1.net/hub/19930370/hubfs/Portfolio%20SEO%20Hub/elliott-rebuck-portfolio-extensiv-hub-and-spoke2.png?width=1200&length=1200&name=elliott-rebuck-portfolio-extensiv-hub-and-spoke2.png) ![elliott-rebuck-portfolio-extensiv-hub-and-spoke11](https://19930370.fs1.hubspotusercontent-na1.net/hub/19930370/hubfs/Portfolio%20SEO%20Hub/elliott-rebuck-portfolio-extensiv-hub-and-spoke11.png?width=1200&length=1200&name=elliott-rebuck-portfolio-extensiv-hub-and-spoke11.png) ![elliott-rebuck-portfolio-extensiv-SEO-hub-and-spoke](https://19930370.fs1.hubspotusercontent-na1.net/hub/19930370/hubfs/Portfolio%20SEO%20Hub/elliott-rebuck-portfolio-extensiv-SEO-hub-and-spoke.png?width=1200&length=1200&name=elliott-rebuck-portfolio-extensiv-SEO-hub-and-spoke.png) **Portfolio** ## Recent Projects ![extensiv-integration-manager-saas-onboarding-portfolio](https://elliottrebuck.com/hs-fs/hubfs/extensiv-integration-manager-saas-onboarding-portfolio.png?width=1080&height=800&name=extensiv-integration-manager-saas-onboarding-portfolio.png) ### Optimizing Activation Through Automated Onboarding [View project](https://elliottrebuck.com/marketing-portfolio/extensiv-integration-manager-free-trial-onboarding-campaign) ![extensiv integration manager multichannel campaign asset preview-1080x800](https://elliottrebuck.com/hs-fs/hubfs/extensiv%20integration%20manager%20multichannel%20campaign%20asset%20preview-1080x800.png?width=1080&height=800&name=extensiv%20integration%20manager%20multichannel%20campaign%20asset%20preview-1080x800.png) ### Building a Full-Funnel Engine for Extensiv Integration Manager [View project](https://elliottrebuck.com/marketing-portfolio/extensiv-integration-manager-demand-generation-campaign) ![elliott-rebuck-portfolio-extensiv-explainer-video1](https://elliottrebuck.com/hs-fs/hubfs/Portfolio%20CartRover%20Rebrand/elliott-rebuck-portfolio-extensiv-explainer-video1.png?width=2000&name=elliott-rebuck-portfolio-extensiv-explainer-video1.png) ### Producing Extensiv’s High-Impact Explainer Video [View project](https://elliottrebuck.com/marketing-portfolio/animated-explainer-video) [View all projects](https://elliottrebuck.com/marketing-portfolio) **READY TO BRIDGE YOUR MARKETING GAP?** ## Schedule a Call to Get Started   [![Elliott Rebuck Marketing Consultant Logo](https://elliottrebuck.com/hs-fs/hubfs/elliott-rebuck-inbound-marketing-coach-logo-transparent.png?width=300&height=65&name=elliott-rebuck-inbound-marketing-coach-logo-transparent.png "Elliott Rebuck Marketing Consultant Logo")](https://elliottrebuck.com/) Done-with-you marketing services for founders and managers in small businesses.     ![provider-badge-color](https://elliottrebuck.com/hs-fs/hubfs/provider-badge-color.png?width=150&height=129&name=provider-badge-color.png "provider-badge-color") [Blog](https://elliottrebuck.com/blog) [Contact](https://elliottrebuck.com/contact-me) [Portfolio](https://elliottrebuck.com/marketing-portfolio) [Services](https://elliottrebuck.com/freelance-marketing-services) Copyright © 2026, Elliott Rebuck [Connect with me on LinkedIn](https://www.linkedin.com/in/elliottrebuck/)