--- title: Elliott Rebuck | Marketing Portfolio | Animated Explainer Video description: Discover how I led the creation of a compelling animated explainer video for Extensiv's rebranding project. Partnering with Wyzowl and internal stakeholders, I managed production, scripting, and budget, achieving 4K+ YouTube views and strong campaign metrics, including a 9.29% interaction rate and 596 conversions. image: https://elliottrebuck.com/hubfs/Portfolio%20CartRover%20Rebrand/elliott-rebuck-portfolio-extensiv-explainer-video1.png --- [Skip to content](https://elliottrebuck.com/marketing-portfolio/animated-explainer-video#main-content) [![elliott-rebuck-inbound-marketing-coach-logo-600x130](https://elliottrebuck.com/hs-fs/hubfs/elliott-rebuck-inbound-marketing-coach-logo-600x130.png?width=600&height=130&name=elliott-rebuck-inbound-marketing-coach-logo-600x130.png)](https://elliottrebuck.com) - [Services](https://elliottrebuck.com/freelance-marketing-services) - [Portfolio](https://elliottrebuck.com/marketing-portfolio) - [Resources](https://elliottrebuck.com/free-marketing-resources) Open main navigation Close main navigation - [Services](https://elliottrebuck.com/freelance-marketing-services) - [Portfolio](https://elliottrebuck.com/marketing-portfolio) - [Resources](https://elliottrebuck.com/free-marketing-resources) - [SCHEDULE MY CALL](https://elliottrebuck.com/#schedule-my-call) [SCHEDULE MY CALL](https://elliottrebuck.com/#schedule-my-call) ** Portfolio | Animated Explainer Video** # Producing Extensiv’s High-Impact Explainer Video - Led production of an animated explainer video ahead of schedule.  - Collaborated with internal stakeholders and a vendor team for seamless execution.  - Adapted the video into shorter ad cuts, driving strong YouTube and ad campaign results.   ## The Challenge  During [Extensiv's rebranding phase](https://elliottrebuck.com/portfolio/cartrover-rebrand), there was a clear need for a visual asset that could articulate the complex nature of its new comprehensive software suite. The challenge was to create an engaging, informative explainer video that would resonate with both 3PL warehouses and ecommerce merchants while also supporting [demand generation](https://elliottrebuck.com/marketing-portfolio/extensiv-integration-manager-demand-generation-campaign) efforts through digital advertising. With an outdated explainer video as a jumping off point, developing a fresh, cohesive audio-visual piece that aligned with the rebranded messaging was essential. ## The Solution I led the entire project, collaborating closely with six internal stakeholders and subject matter experts to develop a well-rounded audio-visual splitscript. Partnering with [Wyzowl’s](https://www.wyzowl.com/) three-person team, I managed all aspects of the production, from scriptwriting and voiceover selection to visual storyboarding and art direction. Ensuring tight cost control and adherence to the project budget, we delivered the final video ahead of schedule. To extend the video's reach, I repurposed the original 1:15 version into 5, 15, and 30-second clips optimized for Google Display ads and YouTube, modifying the script and visuals for maximum impact in shorter formats. ## The Results **Video Performance**: Garnered 4K+ views on YouTube within the first year.  **Ad Campaign Metrics**: Achieved 444,884 impressions and 41,333 engagements, resulting in 596 conversions.  **Cost Efficiency**: Maintained a low cost-per-view of $0.216 and a cost-per-conversion of $6.59.  **High Engagement**: Maintained a strong interaction rate of 9.29% and a conversion rate of 1.44%. ![elliott-rebuck-portfolio-explainer-video-script](https://19930370.fs1.hubspotusercontent-na1.net/hub/19930370/hubfs/Portfolio%20Explainer%20Video/elliott-rebuck-portfolio-explainer-video-script.png?width=1200&length=1200&name=elliott-rebuck-portfolio-explainer-video-script.png) ![elliott-rebuck-portfolio-explainer-video-google-ads-preview2](https://19930370.fs1.hubspotusercontent-na1.net/hub/19930370/hubfs/elliott-rebuck-portfolio-explainer-video-google-ads-preview2.png?width=1200&length=1200&name=elliott-rebuck-portfolio-explainer-video-google-ads-preview2.png) ![elliott-rebuck-portfolio-explainer-video-google-ads-preview1](https://19930370.fs1.hubspotusercontent-na1.net/hub/19930370/hubfs/Portfolio%20Explainer%20Video/elliott-rebuck-portfolio-explainer-video-google-ads-preview1.png?width=1200&length=1200&name=elliott-rebuck-portfolio-explainer-video-google-ads-preview1.png) ![elliott-rebuck-portfolio-extensiv-explainer-video1](https://19930370.fs1.hubspotusercontent-na1.net/hub/19930370/hubfs/Portfolio%20CartRover%20Rebrand/elliott-rebuck-portfolio-extensiv-explainer-video1.png?width=1200&length=1200&name=elliott-rebuck-portfolio-extensiv-explainer-video1.png) **Portfolio** ## Recent Projects ![extensiv integration manager multichannel campaign asset preview-1080x800](https://elliottrebuck.com/hs-fs/hubfs/extensiv%20integration%20manager%20multichannel%20campaign%20asset%20preview-1080x800.png?width=1080&height=800&name=extensiv%20integration%20manager%20multichannel%20campaign%20asset%20preview-1080x800.png) ### Building a Full-Funnel Engine for Extensiv Integration Manager [View project](https://elliottrebuck.com/marketing-portfolio/extensiv-integration-manager-demand-generation-campaign) ![extensiv-integration-manager-saas-onboarding-portfolio](https://elliottrebuck.com/hs-fs/hubfs/extensiv-integration-manager-saas-onboarding-portfolio.png?width=1080&height=800&name=extensiv-integration-manager-saas-onboarding-portfolio.png) ### Optimizing Activation Through Automated Onboarding [View project](https://elliottrebuck.com/marketing-portfolio/extensiv-integration-manager-free-trial-onboarding-campaign) ![elliott-rebuck-portfolio-cartrover-rebrand11](https://elliottrebuck.com/hs-fs/hubfs/Portfolio%20CartRover%20Rebrand/elliott-rebuck-portfolio-cartrover-rebrand11.png?width=2000&name=elliott-rebuck-portfolio-cartrover-rebrand11.png) ### Building Extensiv: The Rebrand That United Four Brands Under One Vision [View project](https://elliottrebuck.com/marketing-portfolio/cartrover-rebrand) [View all projects](https://elliottrebuck.com/marketing-portfolio) **READY TO BRIDGE YOUR MARKETING GAP?** ## Schedule a Call to Get Started   [![Elliott Rebuck Marketing Consultant Logo](https://elliottrebuck.com/hs-fs/hubfs/elliott-rebuck-inbound-marketing-coach-logo-transparent.png?width=300&height=65&name=elliott-rebuck-inbound-marketing-coach-logo-transparent.png "Elliott Rebuck Marketing Consultant Logo")](https://elliottrebuck.com/) Done-with-you marketing services for founders and managers in small businesses.     ![provider-badge-color](https://elliottrebuck.com/hs-fs/hubfs/provider-badge-color.png?width=150&height=129&name=provider-badge-color.png "provider-badge-color") [Blog](https://elliottrebuck.com/blog) [Contact](https://elliottrebuck.com/contact-me) [Portfolio](https://elliottrebuck.com/marketing-portfolio) [Services](https://elliottrebuck.com/freelance-marketing-services) Copyright © 2026, Elliott Rebuck [Connect with me on LinkedIn](https://www.linkedin.com/in/elliottrebuck/)