Building a Full-Funnel Engine for Extensiv Integration Manager
440K+ ad impressions and 596 conversions from YouTube and Display
6 first-page SEO rankings and 600+ organic monthly visits
Free trial conversions accelerated from 7–10 days to 24–72 hours
Unified reporting across HubSpot, Pendo, Quicksight, and Maxio
The Challenge
When 3PL Central rebranded CartRoverinto Extensiv Integration Manager, it needed to rebuild awareness and drive new free-trial sign-ups for its iPaaS solution. The market was crowded, and the new product name had no organic visibility. The challenge was to design an integrated marketing program that could attract, convert, and activate users while providing cross-department visibility from the first touch through in-app behavior.
The Solution
I led a multi-channel demand generation program that combined content, creative, conversion, automation, and analytics to drive measurable growth.
1. Creative + Paid Acquisition Produced an animated explainer video and ad variants used across YouTube and Google Display, generating 440K+ impressions and 596 conversions.
2. Content + SEO Executed a hub-and-spoke SEO strategy built around e-commerce integrations, publishing 16 interlinked articles that achieved six first-page rankings and over 600 monthly visits.
3. Conversion Optimization A/B tested campaign destinations, comparing a commercial landing page to an informational integration library. Users routed to the landing page converted within 24–72 hours on average, versus 7–10 days for those starting with the informational page.
4. Automation + Enablement Developed an in-app and email onboarding campaign that met users where they were in the setup process. Each email offered setup guidance, expert support options, and educational resources to improve activation speed and retention.
5. Analytics + Reporting Built unified dashboards across HubSpot, Pendo, Quicksight, and Maxio to connect marketing, product, and revenue data. These dashboards surfaced friction points and informed refinements to improve time-to-value and onboarding success.
The Results
Accelerated free-trial conversions from 7–10 days to 24–72 hours
Improved visibility across teams with unified reporting
Achieved strong ROI on paid campaigns with cost-per-conversion under $7
Created a scalable, repeatable full-funnel growth framework
Portfolio
Recent Projects
Building Extensiv: The Rebrand That United Four Brands Under One Vision
