Ranking on Page One: The Success of Extensiv’s EDI Integration Article
Ranked on the first page (position 5) for a keyword with 780 monthly searches
Highlighted in-depth research and collaboration with in-house experts
Demonstrated rapid results, achieving first-page ranking within 4 weeks
The Challenge
Extensiv had never published a blog article on the topic of EDI integrations, despite its significant search volume of 780 monthly searches in the U.S., as identified through Semrush. This represented an untapped opportunity to drive targeted traffic and capture market share for a complex service that brands needed to implement correctly for successful partnerships with big-box retailers. The challenge was to create a high-ranking article that was both comprehensive and user-friendly, meeting Google’s best practices.
The Solution
I spearheaded the creation of a detailed, informative article designed to educate readers and position Extensiv as a trusted authority on EDI integrations. The process involved thorough research and collaboration with in-house subject matter experts to gather insights and validate technical content. I structured the article with a clear, user-first approach, focusing on breaking down complex topics into digestible sections and ensuring it aligned with SEO best practices, including strategic keyword usage and internal linking. The entire article was written within two weeks while managing other responsibilities.
The Results
Top Search Rankings: Achieved first-page ranking (position 5) within four weeks of publication, maintaining this spot for about a year.
Sustained Traffic: Continued to draw consistent organic traffic and bolster Extensiv’s search visibility.
Enhanced Authority: Positioned Extensiv as an authoritative source on EDI integrations, attracting new leads and interest.
Demonstrated Adaptability: Showcased my ability to quickly learn complex topics and deliver high-impact content.
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