Building a Video Strategy to Nurture Leads and Drive Conversions
Designed a 16-video micro-learning strategy covering the full marketing funnel.
Created engaging short- and long-form content to educate and prime prospects.
Launched initial videos, generating engagement and refining the approach.
The Challenge
To effectively attract, educate, and convert prospects, I needed a content strategy that supported all stages of the marketing funnel. Short-form social content was necessary to generate awareness, while long-form content was required to build trust and provide value. Additionally, email nurturing and consultative calls played a crucial role in turning leads into customers, but those calls were more effective when prospects already understood the process, deliverables, and value. The challenge was to create a scalable, repeatable system that pre-qualified leads and accelerated conversions without requiring one-on-one sales efforts too early in the funnel.
The Solution
I developed a 16-video micro-learning strategy, breaking down my three-step marketing playbook into digestible content that would guide prospects from awareness to action. Each step—Clarify Your Message, Define Your Strategy, and Execute & Optimize—included an overview video plus in-depth videos covering individual deliverables. This structured approach ensured prospects could self-educate, reducing friction in the sales process.
To support multi-channel distribution, I'm creating short-form clips for social media, full-length explainer videos for deeper engagement, and email sequences to keep the conversation going. The strategy was designed to eliminate friction in the buying process, priming leads before consultations so sales calls could focus on decision-making rather than education.
The Results
Video Library Development: Planned 16 videos, with 1 published and 8 scripts written.
Early Engagement: The first video generated 132 views, 40+ minutes of watch time, and an 18-second average watch time within three weeks.
Audience Interaction: Earned 14 reactions and 1 comment, helping validate the content approach.
Sales Enablement: Built a structured content system to educate prospects and streamline conversions before consultative calls.
Portfolio
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