From Overwhelming to Converting: Optimizing Extensiv’s Web Experience
Transformed complex, dense content into clear, actionable messaging to drive engagement.
Reorganized key features and CTAs to drive conversions.
Boosted revenue and new customers with actionable design and copy improvements.
The Challenge
One of Extensiv’s original PPC landing pages struggled to engage visitors and drive conversions due to significant design and messaging issues. The hero section featured a bright magenta/berry background with white text that, while legible, was visually overwhelming and lacked imagery to create an emotional connection. Key information was missing above the fold, including the product name, its value to 3PL businesses, and a clear next step for users. Dense blocks of text further discouraged visitors, while the primary call-to-action (CTA) blended into the background, making it hard to find. Without a compelling hook or structured layout, the page failed to effectively communicate the product’s benefits or guide users toward taking action.
The Solution
To transform the page into a high-performing, conversion-focused experience, I implemented a strategic overhaul. The features section, which had strong engagement according to HotJar reports, was moved to the top of the page, reducing bounce rates by 5%. Content was streamlined to improve readability, cutting the word count by over 65% while maintaining relevance and value. I restructured the layout with a clear hierarchy, concise messaging, and visuals of the software to enhance engagement. Strategic placements of multiple CTAs throughout the page naturally guided users toward conversion. By focusing on relevance, empathy, and authority, I ensured that the page resonated with visitors and motivated them to take action.
The Results
Attributed Revenue: Increased from $14,764.40 to $73,218.13 (+396%).
New Customers: Grew from 4 to 26 (+550%).
Form Submissions: Jumped from 99 to 569 (+475%).
New Contacts: Expanded from 86 to 469 (+445%).
Before
After
Portfolio
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Building Extensiv: The Rebrand That United Four Brands Under One Vision
