--- title: Elliott Rebuck | Marketing Portfolio | Generation Faraday Account Based Marketing (ABM) Campaign description: Explore how an account-based marketing strategy for Generation Faraday targeted 10,000–15,000 K–12 education contacts through personalized multichannel campaigns. image: https://elliottrebuck.com/hubfs/elliott-rebuck-portfolio-gen-f-abm-campaign-1080x800.png --- [Skip to content](https://elliottrebuck.com/account-based-marketing-gen-f#main-content) [![elliott-rebuck-inbound-marketing-coach-logo-600x130](https://elliottrebuck.com/hs-fs/hubfs/elliott-rebuck-inbound-marketing-coach-logo-600x130.png?width=600&height=130&name=elliott-rebuck-inbound-marketing-coach-logo-600x130.png)](https://elliottrebuck.com) - [Services](https://elliottrebuck.com/freelance-marketing-services) - [Portfolio](https://elliottrebuck.com/marketing-portfolio) - [Resources](https://elliottrebuck.com/free-marketing-resources) Open main navigation Close main navigation - [Services](https://elliottrebuck.com/freelance-marketing-services) - [Portfolio](https://elliottrebuck.com/marketing-portfolio) - [Resources](https://elliottrebuck.com/free-marketing-resources) - [SCHEDULE MY CALL](https://elliottrebuck.com/#schedule-my-call) [SCHEDULE MY CALL](https://elliottrebuck.com/#schedule-my-call) **Portfolio |Account-Based Marketing (ABM)** # Scaling Account-Based Marketing for Generation Faraday's K–12 Education Market - Segmented thousands of K–12 education contacts by geography, district size, student enrollment, and job title to support targeted sales outreach. - Developed multichannel campaigns combining personalized email sequences, state-specific thought leadership, SEO content, direct mail, and product samples. - Leveraged HubSpot Target Accounts and custom properties to coordinate sales engagement and track marketing touchpoints. ![elliott-rebuck-portfolio-gen-f-abm-campaign-1080x800](https://elliottrebuck.com/hs-fs/hubfs/elliott-rebuck-portfolio-gen-f-abm-campaign-1080x800.png?width=1080&height=800&name=elliott-rebuck-portfolio-gen-f-abm-campaign-1080x800.png "elliott-rebuck-portfolio-gen-f-abm-campaign-1080x800") ## The Challenge Generation Faraday needed to reach K–12 decision-makers across a fragmented education market where purchasing priorities, legislation, funding, and administrative responsibilities varied by state and district. Broad marketing campaigns lacked the relevance needed to engage these audiences effectively, while the sales team needed scalable ways to identify and connect with qualified accounts. The challenge was to build a targeted, personalized marketing approach that aligned with regional priorities while supporting sales outreach across thousands of contacts. ## The Solution I developed and executed a multichannel account-based marketing (ABM) strategy combining targeted account segmentation, personalized content, and sales enablement. Using purchased contact lists, I segmented K–12 school districts by state, district size, student enrollment, and decision-maker job titles to prioritize outreach and align campaigns with regional purchasing needs. I designed state-specific email sequences for sales representatives, incorporating national research, legislative developments, governor statements, and links to SEO-optimized articles and downloadable resources. These campaigns supported regional initiatives, including Texas ESC Region 13, and connected personalized messaging with educational content designed to establish credibility and advance purchasing decisions. To extend engagement beyond digital channels, I developed four region-specific direct mail campaigns featuring dedicated sales representatives and QR codes linking to free sample requests. Qualified prospects received product samples with custom instructional inserts to encourage hands-on evaluation and facilitate sales conversations. I also leveraged HubSpot's Target Accounts functionality and custom properties to track postcard distribution, sample fulfillment, and marketing touchpoints, improving visibility into account engagement and sales activities. ## The Results 10,000–15,000 contacts: Estimated enrollment in targeted sales sequences. 2,000–4,000 postcards: Estimated direct mail distribution across four sales regions. Multistate personalization: State-specific campaigns supported by legislation-focused articles and educational resources. CRM campaign tracking: Custom HubSpot properties tracking postcard distribution, sample fulfillment, and account engagement touchpoints. ![elliott-rebuck-portfolio-gen-f-mailer-front-1](https://19930370.fs1.hubspotusercontent-na1.net/hub/19930370/hubfs/Generation%20Faraday/elliott-rebuck-portfolio-gen-f-mailer-front-1.png?width=1200&length=1200&name=elliott-rebuck-portfolio-gen-f-mailer-front-1.png) ![elliott-rebuck-portfolio-gen-f-mailer-back-katey-1](https://19930370.fs1.hubspotusercontent-na1.net/hub/19930370/hubfs/Generation%20Faraday/elliott-rebuck-portfolio-gen-f-mailer-back-katey-1.png?width=1200&length=1200&name=elliott-rebuck-portfolio-gen-f-mailer-back-katey-1.png) ![gen-f-free-sample-landing-page-1](https://19930370.fs1.hubspotusercontent-na1.net/hub/19930370/hubfs/gen-f-free-sample-landing-page-1.png?width=1200&length=1200&name=gen-f-free-sample-landing-page-1.png) ![elliott-rebuck-portfolio-gen-f-free-sample-insert-front-1](https://19930370.fs1.hubspotusercontent-na1.net/hub/19930370/hubfs/Generation%20Faraday/elliott-rebuck-portfolio-gen-f-free-sample-insert-front-1.png?width=1200&length=1200&name=elliott-rebuck-portfolio-gen-f-free-sample-insert-front-1.png) ![elliott-rebuck-portfolio-gen-f-free-sample-insert-back-katey](https://19930370.fs1.hubspotusercontent-na1.net/hub/19930370/hubfs/Generation%20Faraday/elliott-rebuck-portfolio-gen-f-free-sample-insert-back-katey.png?width=1200&length=1200&name=elliott-rebuck-portfolio-gen-f-free-sample-insert-back-katey.png) ![elliott-rebuck-portfolio-gen-f-pdf-10-questions-resource-preview](https://19930370.fs1.hubspotusercontent-na1.net/hub/19930370/hubfs/elliott-rebuck-portfolio-gen-f-pdf-10-questions-resource-preview.png?width=1200&length=1200&name=elliott-rebuck-portfolio-gen-f-pdf-10-questions-resource-preview.png) ![elliott-rebuck-portfolio-gen-f-national-insights-blog-post](https://19930370.fs1.hubspotusercontent-na1.net/hub/19930370/hubfs/elliott-rebuck-portfolio-gen-f-national-insights-blog-post.png?width=1200&length=1200&name=elliott-rebuck-portfolio-gen-f-national-insights-blog-post.png) ![elliott-rebuck-portfolio-gen-f-california-blog-post](https://19930370.fs1.hubspotusercontent-na1.net/hub/19930370/hubfs/elliott-rebuck-portfolio-gen-f-california-blog-post.png?width=1200&length=1200&name=elliott-rebuck-portfolio-gen-f-california-blog-post.png) ![elliott-rebuck-portfolio-gen-f-new-york-blog-post](https://19930370.fs1.hubspotusercontent-na1.net/hub/19930370/hubfs/elliott-rebuck-portfolio-gen-f-new-york-blog-post.png?width=1200&length=1200&name=elliott-rebuck-portfolio-gen-f-new-york-blog-post.png) ![elliott-rebuck-portfolio-gen-f-texas-blog-post](https://19930370.fs1.hubspotusercontent-na1.net/hub/19930370/hubfs/elliott-rebuck-portfolio-gen-f-texas-blog-post.png?width=1200&length=1200&name=elliott-rebuck-portfolio-gen-f-texas-blog-post.png) ![elliott-rebuck-portfolio-gen-f-georgia-blog-post](https://19930370.fs1.hubspotusercontent-na1.net/hub/19930370/hubfs/elliott-rebuck-portfolio-gen-f-georgia-blog-post.png?width=1200&length=1200&name=elliott-rebuck-portfolio-gen-f-georgia-blog-post.png) ![elliott-rebuck-portfolio-gen-f-florida-blog-post](https://19930370.fs1.hubspotusercontent-na1.net/hub/19930370/hubfs/elliott-rebuck-portfolio-gen-f-florida-blog-post.png?width=1200&length=1200&name=elliott-rebuck-portfolio-gen-f-florida-blog-post.png) ![elliott-rebuck-portfolio-gen-f-off-and-away-blog-post](https://19930370.fs1.hubspotusercontent-na1.net/hub/19930370/hubfs/elliott-rebuck-portfolio-gen-f-off-and-away-blog-post.png?width=1200&length=1200&name=elliott-rebuck-portfolio-gen-f-off-and-away-blog-post.png) **Portfolio** ## 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